Saturday , 23 August 2014

New BMW 320i – a major cash cow for BMW Malaysia

 

KUALA LUMPUR: The new BMW 320i has arrived in Malaysia in Sport and Luxury trim. Both are sold at the same price: RM238,800.

Both the Luxury and Sport Line now feature the BMW TwinPower Turbo 2.0 litre-inline-four-cylinder petrol engine.

Combined with twin-scroll turbocharger, Valvetronic, Double VANOS, High Precision Injection and equipped with the 8-speed automatic Steptronic transmission, the engine is capable of churning out an impressive 184hp resulting in the car achieving a 0-100kph dash time of 7.6 seconds.

Like its other contemporary BMW models, the sixth generation 320i also features the latest BMW EfficientDynamics innovations such as Brake Energy Regeneration, the Auto Start/Stop function as well as the ECO PRO mode as part of its driving experience control options.

These innovative offerings for efficiency results in the new sports sedan registering an impressive average fuel consumption reading of only 6 litres per 100 KM with CO2 emissions amounting to a mere 141 g/km, making the new BMW 3 Series the most efficient car in its class.

The 320i variants are also fitted with a host of premium equipment such as BMW Live and BMW TeleServices as a standard feature which are accessed through a 6.5” free-standing LCD panel and the iDrive controller.

Additionally, BMW ConnectedDrive, the other innovation offering for in-car vehicle connectivity, provides owners with complete USB and Bluetooth connectivity to expand functionality for mobile phones and portable music players, on-board mobile office applications and on-board Internet.

In looks, the BMW Lines of Luxury and Sport sets the new 3 Series apart – no BMW 320i is now identical. The distinctive design schemes of the cars are aimed to give the 320i more personality.

The Luxury Line adds a classic taste to the 3 Series.

The discreet high-gloss chrome elements of the kidney grille, air inlets and side window frames create an elegant exterior for drivers favouring a rich look and feel whilst 17” style 414 multi-spoke light-alloy wheels complete the exterior look of the vehicle. Classic colours, chrome accents and fine wood-trim ‘Fineline’ anthracite and highlight trim finishers in Pearl Gloss further highlight the cabin comfort.

The Sport Line’s distinctive exterior elements are the high-gloss black kidney grille, air inlets and tailpipe trim which underscore a more athletic appeal.

The car’s sporty character is enhanced with the presence of 17” style 393 double-spoke light-alloy wheels. Inside, the characteristics of the Sport Line is emphasised with the presence of sport seats and a sporty leather steering wheel with red contrast stitching.

Subtle interior trim accents, seat details and a sporty instrument cluster design with trim finishers in Coral Red Matt further complements the cars sporty theme.

BMW has already delivered more than 1,000 units of the sixth-generation of the 3 Series, making the model line a major cash cow for BMW Group Malaysia. – The Star

 


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