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Lodge Complaints if Your Are Receiving Misleading Promotion Message to Your Mobile Phone.

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KUALA LUMPUR: Prepaid and post-paid mobile phone users who were made to pay charges after responding to promotions from content providers, have been urged to complain to the Malaysian Communication and Multimedia Commission (MCMC).

MCMC industrial regulating and monitoring chief Datuk Jailani Johari said stringent action would be taken against irresponsible and unethical content providers for sending confusing text messages on promotions to entice users to respond.

In a statement here today, he urged users to verify the text messages from content providers before agreeing to subscribe to their SMS promotions.

He said complaints could be made at any MCMC offices, or by calling toll-free 1-800-888030 or email aduanskmm@cmc.gov.my.

“Yesterday, two content providers were charged in court for allegedly charging mobile phone users who had unknowingly responded to their promotions,” said Jailani.

According to the statement, an application service provider licence holder, who provides mobile phone content must adhere to the Standard Mandatory for Mobile Content Service on Ads by giving detailed information on charges imposed and not infringe Section 242 of the Communication and Multimedia Act 1998.

Errant content providers are liable to be fined up to RM100,000 or jailed up to two years or both, upon conviction.

Yesterday, Everest Mobile was fined RM50,000 when marketing manager Toh Hong Siang, 27, pleaded guilty in the Sepang Sessions Court to sending a misleading advertisement through code 63300 given by Celcom.

The ad, which was sent to Celcom clients, said: “RM0.00 Notis: Anda diminta taip ON DQ ke 37272 segera untuk aktifkan SMS Content Terbaru sekrg! Tanpa caj pendaftaran.” (RM0.00 Notice: You are requested to type ON DQ to 37272 to activate SMS Latest Content now. No registration charge imposed).

Located in Bandar Puteri, Puchong, the company was accused of committing the offence at 4.33pm on July 20, last year.

Another company, Mikro Kiosk, pleaded not guilty to a similar charge of misleading users by using code 66688 between 10.03am and 12.49pm on July 17, last year.

Judge Zuhrina Mohamed Nor fixed June 27 for mention. – Bernama