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IJN sets eyes on India

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NEW DELHI  –  Malaysia’s National Heart Institute (IJN) is looking at attracting Indian patients by offering advanced healthcare at a fraction of the price they pay at hospitals in the US and Europe.

Its manager for medical tourism and business development, Chow Khoon Liam, said the focus on India was part of a wider marketing effort to get more people from South Asia to use Malaysia’s top cardiac care centre.

At present, about 10 per cent of the institute’s patients come from overseas, mostly from Southeast Asian nations, Travel News Alliance reported.

“We get a lot of people from Indonesia, Myanmar and Cambodia. Now we want to get a little bit further; we want to venture into South Asia,” Chow told the online media in an interview.

IJN’s “healing holiday” packages will target those Indians who travel abroad for treatment.

“There are some segments of Indians who fly to America, the UK and Germany for treatment. What we offer is not just doctors and the latest technology, but the total environment for treatment,” Chow said.

“The whole purpose of medical tourism is that when you come back to your country you are an improved person.”

IJN hopes Indian patients will be attracted to Malaysia’s lower treatment costs and affordable recuperative stay.

An angioplasty procedure that may cost US$100,000 (RM305,741) in the US is, for example, available for US$13,000 (RM39,750) in Malaysia, according to Chow.

IJN will be working with Indian healthcare facilitators to promote its packages.

“This is our first trip here. We welcome all opportunities for collaboration with local players,” Chow said.   –  Bernama